Alex Welcing

Technology-enabled information services business powering the global legal industry with intelligence and analytics.

• Replaced a legacy entitlement and key system servicing billions of monthly requests and underpinning all client subscriptions — restoring reliability, unlocking revenue growth, and unifying product access across the platform.
• Managed client identity and subscription platform connecting multiple legal and analytics products, configuring SSO for more than 50% of the AmLaw 200.
• Launched monorepo approach for AI API execution hub — a secure workspace with type safety, live introspection, and self-improving model usage accuracy across 3 separate APIs for internal use.
• Rebuilt the client settings and analytics applications from the ground up, improving usability and cutting configuration time by 60%.
• Blended strategy and engineering execution, acting as a “hands-on architect PM” trusted to prototype, ship, and scale products that balance rigor, creativity, and measurable business impact.
• Formulated and prioritized ambitious product initiatives by synthesizing feedback from legal, commercial, and engineering leaders, enabling the launch and scale of high-impact subscription workflows.

3D virtual store platform enabling brands to build immersive, engaging shopping experiences on their e-commerce sites.

• Drove long-term strategic planning efforts and enhanced consumer product experience by demonstrating exceptional leadership.
• Set long-term strategy for SaaS platform technologies and VR capabilities, aligning with stakeholders.
• Spearheaded product requirements definition, planning, design, and testing for new features.
• Utilized insights from data, industry trends, and customer feedback to prioritize product features.
• Acted as a liaison between marketing, sales, development, and CX to manage the product lifecycle.
• Collaborated with development to execute fixes for critical bugs impacting product performance.

Law and consulting firm providing legal and consulting services to clients.

• Guided a cross-functional team in providing secure access to legal and regulatory analysis through an exclusive SaaS platform.
• Generated in-depth data analysis content for executive leadership within the healthcare sector.
• Devised AI-based document scanning and image selection for publication, streamlining consultant tasks, enhancing product knowledge graph precision, and eliminating potential human errors.
• Built and maintained firm-wide knowledge and training portal, delivering extraordinary ROI with minimal operating and development costs.
• Equipped strategic leaders with comprehensive data analysis content tailored for executive leadership, enabling well-informed decisions and a competitive edge.

• Conducted comprehensive data analysis to provide internal executives with insights into product utilization for top 1000 clients.
• Spearheaded end-to-end publication data reporting, security, and service monitoring, resulting in enhanced data connector performance.
• Conceptualized and introduced an exclusive client-centric publishing SaaS platform, orchestrating app evolution from beta product to generating millions in annual recurring revenue.
• Directed quarterly prioritization sessions using JIRA and Asana with cross-functional teams, optimizing backlog refinement for 18 client projects and increasing on-time feature delivery by 27% over 12 months.

• Introduced NLP-driven interactive advertising content solution specifically designed for publishers by leveraging expertise in new business development.
• Pioneered the development of groundbreaking AI partnerships by leveraging NLP contextual understanding to create interactive content.
• Directed discovery sessions with 15+ prospective partners over 6 months, utilizing campaigns in CRM to increase qualified partner pipeline by 40%.
• Spearheaded the integration of AI technologies into partner co-development initiatives over a 6-month period, resulting in 25% faster solution go-to-market.